Developing iOS apps begins with clarity about the audience, the app's purpose, and the immediate problem the initial release should address. A solid discovery phase defines the MVP, selects suitable architecture, and prevents features that seem impressive on paper but fail to enhance actual usage.

With the base in place, attention turns to UI behavior, performance, and reliability across iPhone generations and iOS updates. Uniform navigation, thoughtful state handling, and well-planned integrations (payments, authentication, analytics, backend APIs) simplify maintenance and scalability after launch.